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Profit Through Online Marketing


Profit For Your Property

  • YOU NEED GUESTS
    • Even the most beautiful and competitive hotel/resort will not stay in business if people don’t know about it or can’t find it.
    • With the number of Hotel rooms increasing and everyone competing for guests how will you ensure the occupancy you need to remain profitable?
  • MORE PEOPLE BOOK ONLINE
    • 79% of Americans Book their Travel Online. Globally, 45% of travel reservations are done through the internet.
    • Online reservations growing rapidly each year.
    • Only a system that is both online and internal can fully exploit the online reservation phenomena.
  • MANUAL SYSTEMS AND EMAIL RESPONDERS LOOSE BOOKINGS
    • Email responders have a less than 10% success rate and even lower on first time guests.
    • Our confirmed online reservation systems provide a completion rate of over 80%.

Challenges To The Management Of Your Property #1 Property Management Software

  • HOSPITALITY SOFTWARE TYPICALLY MANAGES ASSETS NOT GUESTS
    • Traditional hospitality does not bring in guests or capture the revenue opportunity of the internet. They are a cost!
    • Occupancy Plus’s unique value proposition makes it a profit generator bringing in incremental revenues. Occupancy Plus = CASH POSITIVE
  • PROPERTY OWNERS AND DIRECTORS PRAISE OCCUPANCY PLUS
    • Occupancy Plus delivers tools and services that drive your profits up WITHOUT capital investment or consumption of valuable resources.
    • Occupancy Plus is a revenue based model, we only make money from your extra profits!
  • REMOVE THE SHACKLES OF PROPERTY MANAGEMENT SOFTWARE
    • Even if you have existing Property Management Software you can use Occupancy Plus Light that can deliver internet reservations while you are still committed to your existing system or even provide an upgrade path that starts delivering extra profits right away.

Challenges To The Management Of Your Property #2 Human Nature

  • MULTIPLE RESERVATION BOOKS = LOST AND DOUBLE BOOKINGS.
    • The only way to avoid human error is to use a single system that provides both online and room management functions.
    • Sometimes its not possible to change the current room management system but Occupancy Plus can still help with free tools that will still increase profits.
    • Occupancy Plus Light also provides a free upgrade path when the time comes.
  • NO-SHOWS
    • Reservation with a credit card number are not just a deposit but an insurance policy against cancelation or no-show. Cancelation charges are just a click away.
    • Even telephone bookings can be secured via credit card payment.
  • EMAIL FORMS ARE INEFFECTIVE
    • Email response forms have an effectively rate of less than 5% because people wont wait for someone to get around to responding.

Challenges To The Management Of Your Property #3 Mysteries of the Internet

  • INTERNET MARKETING TOOLS ARE MORE THAN JUST A WEBSITE
    • Search Engine Positioning
    • Integrated to hotels website
    • Inclusion in travel websites
    • Automatic inclusion in Travel agent systems
  • HOW DOES IT WORK?

The Occupancy Plus Advantage

  • EASY TO USE ROOM MANAGEMENT SYSTEM
    • Full function reservation and room management system that can operate in full management or reservation supplement mode.
    • Light version for properties with existing property management systems
  • PROFESSIONAL ONLINE MARKETING WITH OPTIMIZED WEBSITE
    • New hotel website or upgrade of existing website to secure reservation system with instant confirmation and optimized for the maximum completion of reservations.
    • Search Engine Marketing to place your hotel higher on the list in Google and Yahoo.
  • INCLUSION IN GEOGRAPHICALLY BASED HOTEL DIRECTORY WEBSITES
    • Inclusion of your property into location based websites and broad market hotel reservation websites as well as promoted on interaction blogs and forums.
  • PERFORMANCE BASED MODEL – WE DO ONLY MAKE MONEY IF YOU DO!

Occupancy Plus Implementation

  • ADMINISTRATIVE
    • Discuss operational and procedural matters.
    • Sign Occupancy Plus agreement – simple non intrusive no penalty agreement.
    • Complete Hotel information and room information worksheets.
    • Provide any photos of rooms and facilities.
  • TRAINING
    • Occupancy Plus staff will train front desk and management staff at a time convenient for multiple shifts, then remain on premises for several days during bedding in period.
  • ONLINE
    • Upgraded hotel website goes online and property is opened to reservation websites.
    • Property is offered to travel agents through travel agent.
  • WATCH THE BOOKINGS COME IN
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